Direct to Consumer (DTC) Marketing within the Medical Device Industry

Realizing Consumer Demand for Medical Devices Using Online Media

Medical device product managers are looking at exciting times what with the thirst of online consumers – more than 73 million in the U.S. — who are looking for clinical knowledge about medical topics, many of which deal the with medical devices they are selling.  Put another way, the marketing environment for medical device companies is beginning to mirror that of the pharmaceutical industry’s, and the consumer, not the medical professional, is at the heart of the equation, thanks to the Internet.

For medical device marketing managers, there is an enormous opportunity to market to online consumers, also known in Internet speak as ‘health seekers.’ Of the more than 73 million health seekers searching the Internet for health information, it is important to note that most, according to recent research, turn away from sites that appear to be selling something and are instead seeking credible, non-commercial information.  The health seeker is web-savvy, educated and hungry for reliable diagnostic information, and it is the product marketer’s job to play right into this demand with great skill, and the right interactive, web-based strategy.

About $1.5 billion advertising dollars are spent annually by the medical device industry in specialized trade journals that target physicians and other healthcare professionals, and it is forecasted that the industry plans on spending another $50 million in the next year on consumer advertising.  Now would be the time to redirect budgets, at a fraction of the cost, to launch a widespread online campaign based on education and interactive tools for consumers that illustrate the value of your product while also providing essential, clinical information in non-branded, trustworthy web-driven environments.

Comments

[buying land miramar puntarenas costa rica]

You have a startling blog. Thanks for escalating my awareness. I was not well-known with it. For more update I will stay more. I am plagued with your illustration. Thanks for giving out your entertainer mind's eye

[online pharmacy]

About $1.5 billion advertising dollars are spent annually by the medical device industry in specialized trade journals that target physicians and other healthcare professionals, and it is forecasted that the industry plans on spending another $50

[Winstrol]

In my opinion medical devices are as usual goods as all others

[unblock facebook]

nice one! ty.

[SEO Company]

Don't know what is wrong what is rite but i know that every one has there own point of view and same goes to this one..