Capgemini recently reported that the healthcare industry information technology spend will grow once again in 2005, "unprecedented growth" is predicted. This is not surprising considering what can only be heralded as a great year for Healthcare IT acceptance and adoption. Much of the success in the industry can be recognized through HHS creation of an IT office and the new fame and influence of Dr. Brailer.
So, what's important for us marketers? The opportunity to convey the vision of personalized care and better treatment and outcomes.
Technology in healtchare (electronic medical records, e-prescribing, imaging on demand, etc) utlimately leads to more information in the clinicians hands at the point of treatment, and that leads to better care. The opportunity for crystalizing not only the vision behind technology adoption, but the impact and process of realizing that vision is a valuable one.
5 years down the road, integrated technologies will drive the information access across every facet of patient (our) care. Things we think of us "innovative" will be common-place, much like the adoption of cell phones - the vast majority of our population will have a portable electronic medical record that is accessable throughout the nation. Think of the power of that, think of the work involved to make it happen!
As marketers we get to explain all of this to everyone, to the doctors who will use the technology, to the decision makers who buy the technology, to the patients who benefit from the technology. It's complex stuff, there are hundreds of vendors all claiming to have the "complete" solution, and there are thousands of skeptics who think it will never happen. More importantly, there are millions of people who have no idea what's going on - and thats where we come in.
When coupled with the innovations in the medical device industry, and the advent of personalized healthcare (I'll cover these in other posts), the vision is not only revolutionary, its overwhelming for most. Personally, I look forward to the challenge of bringing it all together... that is, until it all becomes so common-place that we don't even have to think about it!
I agree with the author.
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Posted by: Helga | September 22, 2007 at 03:56 PM
So I'm curious here. Did IT spending continue on its upward path of growth, or did it taper off? Actually, I'm really curious whether or not it dropped off dramatically during the past 2 years, what with all the financial woes.
Marc
Posted by: Increase Website Traffic | November 20, 2009 at 02:59 AM